NTT DATA presents Open Innovation Contest 10.0CHALLENGES

  • TYO-5-003
  • TLL-5-016
  • SZX-5-017
  • TLV-5-018
  • SCL-5-033

Storefront digitization and digital marketing

・Solutions that help implement automatic and faster operation through storefront digitization
(Grab & Go, Storefront digital signage, Digital data of in-store commodity locations, Unified POS)

・Solutions applying data gathered through storefront digitization to services and business (marketing)

・Solutions applying data gathered from services on the Internet such as SNS to marketing

Related keywords
  • Auto check out
  • Grab & Go
  • Self-check-out
  • Interactive Devices
  • Digital Signage
  • Projection Mapping
  • In-Store Marketing
  • Real-time Marketing
  • Shelf Visualization & Digitization
  • Unified POS
  • Unified Commerce
  • Omni-Channel POS
  • Customer Records
  • Sophistication of Customer Service
  • Remote Customer Service
  • Image Recognition of Consumers
  • Voice Recognition of Consumers
  • Creation of New-Type Contents
  • Cloud System of Contents Delivery
  • Marketing Automation
  • Marketing Personalization
Social challenges to be addressed through collaboration

・Store business/service digitization for retailers that account for 90% of the retail trade

  • →Timely and economical provision of information, commodities, and services (for customer experience)
  • →Faster business operation through automation and solutions for shortage in labor and overwork through quality improvement (for employee experience)
Market size of collaboration business or business scale
Our target is to establish a business market scale of 8 billion yen by FY2021.
Assets and opportunities to be offerred

Data from Twitter, Yahoo! Chiebukuro knowledge community, and other similar sources and a help service for using it