NTT DATA presents Open Innovation Contest 10.0CHALLENGES

  • SAO-2-004

Phygital Experience Platform
- Intuitive experiences blending physical and digital worlds

We are looking for highly innovative applications that promotes the integration of different sensors, software and database in order to adapt, instruct and improve the experience of users in physical environments.

Specifically, provide an immersive phygital (physical / digital) experience to customers visiting a store or agency.

New technological concepts should be applied to this challenge - such as principles of ubiquitous computing, the internet of things, mixed reality, computer vision and tangible user interfaces.

Related keywords
  • IOT
  • Physical Experience Design
  • Branch of the future
  • Store of the future
  • RFID
  • NFC
  • Payments
  • Heatmap
  • Flowmap
  • Computer Vision
  • Gesture Recognition
  • Facial Recognition
  • Kiosks
  • Digital signage
  • tangible interfaces
  • digital tables
  • digital panels
  • Augmented Reality Projection
  • Robots
  • Store analytics
Social challenges to be addressed through collaboration
  • ・New generations demand natural experiences
  • ・Personalization and one-to-one marketing
  • ・Security and seamless identification
  • ・Creating attractive spaces
  • ・Building relationshi and trust with the customers
Market size of collaboration business or business scale
Assets and opportunities to be offerred

Technologies invented, copyrighted or patented by them

Open source technologies & publicliy available datasets