NTT DATA presents Open Innovation Contest 11.0CHALLENGES

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DNA Mapping for a health and wellness

Genes hold the blueprint to understanding one’s optimal self. Physical, cognitive, nutritional, emotional and more, DNA mapping and analysis can provide answers for a person’s optimal upkeep. We are interested in a solution that implements DNA mapping for consumers through a simple swab test kit and provides health & wellness recommendation to test takers focused on products in a enterprise's retail ecosystem. The ideal solution will have a streamlined swab cheek test followed by product recommendations focused on various segments including nutrition, exercise, cognitive etc. with all the information delivered through an app and virtual extensions.

Related keywords
  • DNA
  • digital health
  • health and wellness
  • personalization
  • customer experience
Market size of collaboration business or business scale
According to research from The Economist Intelligence Unit as described by Deloitte, while global annual health spending reached $7.077 trillion dollars in 2015, this metric should balloon to $8.734 trillion dollars by 2020.
Assets and opportunities to be offerred