NTT DATA presents Open Innovation Contest 11.0CHALLENGES

  • 118

AR WayFinding for personalization

Self sufficient and informational customer shopping engagements is important to positive consumer engagement. We are interested in a wayfinding solution that leverages AR technology to create a directional indicator for various interests; product tracking, recommendations, discount products etc. The ideal solution will use the customer’s cellphone camera and technologies like computer vision, augmented reality, geolocation and more to develop a simple AR wayfinding experience engaging for all consumers while also consistently indicating potential discounts and product recommendations to increase basket size.

Related keywords
  • retail
  • peronsalistion
  • AR
  • customer experience
  • buyer experience
  • consumer goods